Addiction-prone individuals excel at generating creative ideas but struggle with selecting the best ones

A new study published in Psychological Reports sheds light on the complex relationship between addiction-prone personalities and creative thinking. The research found that individuals with a tendency toward addictive behaviors are more likely to generate a large number of ideas but struggle when it comes to selecting the best ones. The study also discovered that novelty seeking plays a key role in mediating this relationship, and that depressive tendencies can further influence how addiction-prone individuals approach creativity.

Prior research has shown that certain personality characteristics, such as openness to experience and nonconformity, are linked to creativity. However, few studies have focused on how addiction-prone personality traits might affect creative cognitive styles like idea generation and idea selection.

An addiction-prone personality is typically associated with traits such as impulsiveness and a propensity for risk-taking, characteristics that are also sometimes linked to creativity. Yet the exact mechanism by which these traits influence creativity, particularly in terms of generating and selecting ideas, remains unclear.

Additionally, the researchers wanted to explore the role of novelty seeking—a desire for new experiences—and how depressive tendencies might modify these relationships. Since college students are at a critical age for both creativity and vulnerability to addiction, they were chosen as the focus group for this study.

To conduct the study, the researchers recruited 576 university students from China, aged between 17 and 22. These students completed several self-report questionnaires designed to measure their addiction-prone personality traits, novelty seeking tendencies, creative cognitive styles (idea generation and idea selection), and depressive symptoms.

The primary tool for assessing addiction proneness was the Addiction-Prone Personality Scale, which evaluates traits such as impulsivity and risk-taking. Novelty seeking was measured using the Novelty Seeking Scale, while the Generation and Selection Questionnaire assessed how frequently participants generated new ideas and how often they were able to select the best ones. Finally, depressive symptoms were measured using the Beck Depression Inventory-II, which is widely used to assess the severity of depression.

The researchers found that addiction-prone personality traits were associated with a higher capacity for idea generation but a lower ability to select the most appropriate or useful ideas. In other words, individuals with addiction-prone traits excelled in coming up with many creative ideas but struggled to filter through them effectively.

Novelty seeking partially explained this relationship. Addiction-prone individuals were more likely to seek out new experiences, which helped them generate more ideas. However, novelty seeking had a suppressing effect on idea selection, meaning that those who were more inclined to explore new ideas were less effective at choosing the best ones.

Finally, the study found that depressive tendencies moderated these relationships. Individuals with higher levels of depression were less likely to engage in novelty seeking, which in turn reduced their ability to generate creative ideas. At the same time, for those with higher depressive symptoms, the link between addiction-prone personality traits and creativity became weaker. Essentially, depression diminished the effects of addiction-prone traits on both novelty seeking and creativity.

The study provided insights into the relationship between addiction-prone personality traits and creativity, but it also had several limitations. First, the study was conducted on a sample of university students in China, which may limit the generalizability of the findings to other age groups or cultural contexts.

In addition, the study was cross-sectional, meaning that it only captured a snapshot in time. This makes it difficult to draw conclusions about cause-and-effect relationships. Longitudinal studies, which follow participants over time, could provide more insight into how addiction-prone personality traits influence creative thinking as individuals age or as their symptoms change.

The study, “Addiction-Prone Personality and Creative Cognitive Styles: A Moderated Mediation Model of Novelty Seeking and Depression Tendency,” was authored by Yadan Li, Lingling Zhang, Yilong Yang, Shuoqi Xiang, and Weiping Hu.