Asking for help as a flirting strategy: Psychology study uncovers how reliance can attract mates

Dependency-oriented help-seeking can communicate romantic interest and serve as a strategy to attract mates, according to a study published in the Journal of Personality & Social Psychology.

Help-seeking behaviors can be categorized as autonomy-oriented, which fosters independence, or dependency-oriented, which creates reliance. While dependency-oriented help is often seen negatively, as it reinforces power imbalances and portrays seekers as dependent, Fei Teng and colleagues proposed that it could have a positive role in intimate relationships.

Specifically, they hypothesized that seeking dependency-oriented help could signal romantic interest, aligning with evolutionary theories that emphasize mutual dependency as key to close bonds. Building on prior research that links interdependence with attraction and commitment, the research team explored whether dependency-oriented help-seeking could actively promote relationship formation, particularly when romantic motivations are present.

The researchers conducted nine studies, involving a total of 2,535 participants. These studies utilized both hypothetical scenarios and real-world interactions, combining controlled experimental designs with behavior-based tasks. Participants were recruited primarily through online platforms like Amazon Mechanical Turk, and additional samples were drawn from a university setting in China.

The studies were designed to examine dependency-oriented help-seeking from three perspectives: help-seekers, help-providers, and romantic competitors. In studies focused on help-seekers, participants were presented with everyday challenges (e.g., planning a travel itinerary, buying a bottle of wine, or fixing a malfunctioning device) and asked to choose between requesting autonomy-oriented help, which provided guidance to solve the problem independently, or dependency-oriented help, which involved the helper solving the issue directly.

Mating motivations were activated in some studies by having participants imagine romantic scenarios (e.g., spending a romantic afternoon with someone desirable) or exposing them to romantic advertisements. Control groups, by contrast, engaged with neutral or professional scenarios, such as imagining a business interaction or viewing exercise-themed advertisements.

For studies on help-providers, participants evaluated scenarios where a potential mate requested either dependency-oriented or autonomy-oriented help. Romantic motivations were manipulated in similar ways, and help-providers’ interest in the help-seekers was assessed afterward.

Additionally, one study examined how romantic competitors perceived dependency-oriented help-seeking. Participants in relationships evaluated hypothetical scenarios where a third party sought dependency-oriented help from their partner, allowing researchers to explore whether such behavior was perceived as a threat. In some studies, hypothetical situations were replaced with actual interactions, such as participants engaging with a confederate or being paired with a partner to complete tasks.

The findings consistently demonstrated that dependency-oriented help-seeking could serve as a strategic signal of romantic interest, influencing attraction in mating contexts. Across multiple studies, participants with heightened mating motivations were significantly more likely to prefer dependency-oriented help over autonomy-oriented help. This pattern was evident in hypothetical scenarios as well as real tasks.

For example, when participants were exposed to romantic cues, such as imagining spending time with a desirable person or watching a romantic advertisement, they were more likely to request dependency-oriented help in subsequent tasks. This effect was mediated by increased romantic interest in the help-provider, suggesting that dependency-oriented help-seeking signaled romantic intentions effectively.

Help-providers also responded positively to dependency-oriented help requests. When approached with such requests in scenarios where mating motivations were activated, help-providers expressed greater romantic interest in the help-seeker compared to when autonomy-oriented help was sought. This pattern indicates that being relied upon in a way that fosters interdependence can enhance attraction, aligning with theories of reciprocal liking.

Additionally, the study examining romantic competitors revealed that individuals in relationships viewed dependency-oriented help-seekers as potential mate-poachers. This finding highlights the dual nature of dependency-oriented help-seeking as both a mating strategy and a potential threat to existing relationships.

Overall, the results provided robust support for the hypothesis that dependency-oriented help-seeking is a functional and proactive strategy for signaling romantic interest and fostering attraction.

A limitation noted by the authors is the reliance on hypothetical scenarios in some studies, which may not fully capture real-life dynamics.

The research, “Love me, because I rely on you: Dependency-oriented help-seeking as a strategy for human mating,” was authored by Fei Teng, Xijing Wang, Qiao Lei, and Kai-Tak Poon.