You might think that since Call of Duty: Black Ops 6 (which was released last Friday) is the 21st game in the franchise, it wouldn’t be that highly anticipated. You’d be wrong. Last week’s entry set multiple records when it launched.
Specifically, Microsoft CEO Satya Nadella said the game set new records for Game Pass subscribers, particularly for a first-day game launch. That’s, of course, to be expected—Call of Duty was a major reason why Microsoft acquired Activision, the longtime publisher of the series.
It gets a little zanier, though. The Internet service provider Comcast says Black Ops 6 was directly responsible for 19 percent of its overall traffic the week of the launch, according to a report in The Verge.