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New research shows how environmental conditions shape product desire

A recent study published in Behavioral Sciences has shed light on how consumer desires for products are influenced by environmental conditions. The findings show that perceived environmental harshness generally reduces product desire, though the extent of this effect depends on…

Nikon 5×15 HG monocular review

The Nikon 5×15 HG Monocular is tiny, but it promises the same high-quality build and lens of Nikon’s other optical devices. Will it live up to the high standard set by this premium manufacturer?

Why humor could be a game-changer for parents

A new study published in PLOS One suggests that humor can strengthen parent-child relationships and enhance the effectiveness of parenting strategies. This research is among the first to delve deeply into how humor could serve as a parenting tool, with…

Fast radio bursts originate near the surface of stars

When fast radio bursts (FRBs) were first detected in 2007, they were a complete enigma. As their name implies, these events involve a very brief eruption of radio emissions and then typically silence, though a few objects appear to be…