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Ikea is taking on the likes of eBay, Craigslist, and Gumtree with a peer-to-peer marketplace for customers to sell secondhand furniture to each other.
Ikea Preowned will be tested in Madrid and Oslo until the end of the year with the aim of rolling out the buying and selling platform globally, according to Jesper Brodin, chief executive of Ingka, the main operator of Ikea stores.
“This has been a dream in the making for a while,” Brodin told the Financial Times. “We are in a place in Ikea where we can do more advanced and cool stuff. There is an incredible confidence in the company evolving on digital.”
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