YouTube TV, now one of the country’s leading cable (or cable-ish) television providers, is starting to act like it. The service told customers in an email this morning that prices are going up in the new year, from $73 per month for the Base Plan to $83 on January 13, 2025—just days after suggesting that wasn’t happening.
“We don’t make these decisions lightly, and we realize this has an impact on our members,” Google’s email to subscribers read. “We are committed to bringing you features that are changing the way we watch live TV, like unlimited DVR storage and multiview, and supporting YouTube TV’s breadth of content and vast on-demand library of movies and shows.”
Google cited “the rising cost of content and the investments we make in the quality of our service” in announcing the price increase. It noted that customers can pause or cancel their subscription in their Settings and that current trials and promotions will be honored and unchanged.
