These household brands want to redefine what counts as “recyclable”

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Most of the products in the typical kitchen use plastics that are virtually impossible to recycle.

The film that acts as a lid on Dole Sunshine fruit bowls, the rings securing jars of McCormick dried herbs, the straws attached to Juicy Juice boxes, the bags that hold Cheez-Its and Cheerios—they’re all destined for the dumpster.